Development Film Management Market Segmentation 
Harvard Business Review
SEPTEMBER 19, 2012
He developed a plan to reach a growing market segment, which he billed to his colleagues as "obviously compelling" and the only way to save the company from a "dying past." Whether your goal is feminist re-education or advancing a particular corporate strategy, you get further with honey than vinegar.
Leading Blog
DECEMBER 31, 2015
The Economist Films - The World in 2016. You always want to be the market leader. If you can’t say that, shrink the market segment until you can. Four Steps to Manage Your Crucial Conversations by Steve Knight, via @INSEADKnowledge. Like us on Facebook for additional leadership and personal development ideas.
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