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What the Best Transformational Leaders Do

Harvard Business Review

Transformational CEOs Tend to be “Insider Outsiders” The list is topped by companies headed by visionary founders with no prior experience in their industries; Jeff Bezos came from the world of finance, and Reed Hastings from software. ” They Develop a Road Map Before Disruption Takes Hold.

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The Benefits of Hiring Your Best Customers

Harvard Business Review

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled.