In Product Development, Let Your Customers Define Perfection
Harvard Business Review
MAY 9, 2016
In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. In fact, the advertisement announced proudly that the company was “kicking the finance guys” out of the development process.
8 
Let's personalize your content