Harvard Business Review

OCTOBER 19, 2016

A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases. The product exceeded €10 million in first-year sales.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

MAY 24, 2016

Often new products are over-engineered with too many features, usually at too high a price. Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. After that, you could buy them on eBay – but for 33% more than the original price tag.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. They take a "market-back" perspective.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. Sell value, not price. You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You slash prices to combat a temporary downturn. —

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

MAY 31, 2011

Now, well over a decade later, as developing-economy competitors take the lead, U.S. companies produce the batteries required for price-competitive electric vehicles that can truly shift the market? Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

JANUARY 3, 2013

A prosumer camera is one that is borderline professional grade but a price point in between a consumer camera (few hundred dollars) and a professional camera (few thousand dollars). Prosumers can be the guide to finding unmet demand on the price/value curve. They also are finicky about marketing ("how you market it").sometimes

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

MAY 3, 2011

They have an idea for a vocal "warm-up" program and intend to develop and market computer programs and videos to effectively coach aspiring performers. So had everyone wanted a "below-retail" price (if everyone chose to be a free rider, or nearly so), the project would not have been funded.

Retail 13

Retail Discount Mass Marketing Download 13