Harvard Business Review

JUNE 15, 2017

General Motors, once the world’s largest car maker, has decided to stop selling vehicles in India by the end of 2017, since it considers its India operation to be not profitable. For a period of 14 years, General Electric had the same American expat running the India operation, Scott Bayman. Understanding it takes time and focus.

CEO 8

CEO Long-term Short-term Mass Marketing 8

Harvard Business Review

MARCH 16, 2016

He expects to operate it, perhaps daily, yet the chances are he possesses little or no mechanical knowledge. And yet because buyers can access prices, reviews, and other information via online searches, their attitudes toward negotiations, pricing, online engagement, and sales reps are changing. He depends on his dealer.”

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

NOVEMBER 4, 2011

Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research. Problem is: their professional setup costs $30,000 to assemble and a remote operator on a keyboard to run. It's very cute and approachable and responds to kids' behaviors toward it in engaging but low-key ways. The list goes on.

Mass Marketing 8

Mass Marketing CEO Technology Conference 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. In one sense, none of this is surprising or cutting edge. ”

Supply Chain 8

Supply Chain Payback Period Brand Energy 8