Strategy Driven

JULY 31, 2019

Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. You will need to make projections of the figures your business will achieve, rather than report on those you have. Develop a cash-flow statement. Create an expenses budget.

Finance 10

Finance Planning Development SWOT 10

Harvard Business Review

AUGUST 16, 2011

Yet, the company reported ASCOI of positive $80.1 It was simply not enough for the firm to report earnings and explain that it was investing for growth. Secondly, expecting a business to be profitable quickly forces it to keep its fixed costs low. In the first quarter of 2011, Groupon posted a net loss of $113.9

Christensen 18

Christensen Fixed Costs Metrics Venture Funding 18

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Two developments bear noting. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers).

Media 10

Media Advertising Fixed Costs Content 10

Harvard Business Review

OCTOBER 27, 2016

A full-time job provided the steady income needed to support our traditional version of the American Dream: the highly leveraged, high-fixed-cost house; the cars; the latest consumer goods. If you had a full-time job, you won. All of that is changing. The singular employee-in-a-job model isn’t the best option for everyone.

Disaggregation 8

Disaggregation Insurance Retail Fixed Costs 8

Harvard Business Review

OCTOBER 6, 2014

UK retail, like the rest of the developed world, is witnessing a few big long-term trends. In the last three years, these two companies have rapidly gained share and now account for more than 8% of the market, while Tesco has lost more than 2% share, down to 28%. and spends it in international markets. billion to $8.6

Retail 10

Retail Merchandising Discount Price 10

Harvard Business Review

FEBRUARY 22, 2011

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." As each of these companies expands its fixed-cost infrastructure, profits grow geometrically because the additional variable cost of adding each new user is near zero.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

OCTOBER 5, 2017

Erik Brynjolfsson and Andrew McAfee reported a link between IT adoption and industry concentration in HBR in 2008 ; since then, multiple analyses have linked increased use of digital technology to higher profitability at both the industry and company level. Bessen’s findings are consistent with a lot of other data.

Document 8

Document Industry Software Fixed Costs 8