Groupon Doomed by Too Much of a Good Thing
Harvard Business Review
AUGUST 16, 2011
Yet, the company reported ASCOI of positive $80.1 It was simply not enough for the firm to report earnings and explain that it was investing for growth. Secondly, expecting a business to be profitable quickly forces it to keep its fixed costs low. In the first quarter of 2011, Groupon posted a net loss of $113.9
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