Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. ” It explains why firms that have anchored their strategies to content have ceded digital leadership to those that have focused on connections. Bigger marketing budgets may not pay off.

Media 10

Media Advertising Fixed Costs Content 10

Harvard Business Review

OCTOBER 6, 2014

In the last three years, these two companies have rapidly gained share and now account for more than 8% of the market, while Tesco has lost more than 2% share, down to 28%. The hard discount format accounts for as much as 40% of the German market, and for some good reasons. and spends it in international markets. billion to $8.6

Retail 10

Retail Merchandising Discount Price 10

Harvard Business Review

OCTOBER 27, 2016

A full-time job provided the steady income needed to support our traditional version of the American Dream: the highly leveraged, high-fixed-cost house; the cars; the latest consumer goods. If you had a full-time job, you won. All of that is changing. Entrepreneurial workers also win.

Disaggregation 8

Disaggregation Insurance Retail Fixed Costs 8