Development Forrester Marketing Report 
Strategy Driven
JULY 7, 2013
Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.
Strategy Driven
AUGUST 11, 2013
Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing. Complimentary Resource – The iPass Mobile Workforce Report (May 2010).
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Harvard Business Review
NOVEMBER 8, 2016
Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.
Harvard Business Review
MARCH 28, 2018
Consider that in just the first two months of 2018, 24 health care provider organizations reported data breaches affecting over 1,000 patients each, a 60% increase over the same time period last year. Develop Content That’s Worthy of Attention. That said, it seems much lower on the priority list than it should be.
Harvard Business Review
JUNE 27, 2013
In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-nine percent of these respondents report that their companies have dedicated personnel for customer experience innovation.
Harvard Business Review
MAY 3, 2017
That the CHRO role, although at first it may look career limiting, can have more impact than any other position reporting to the CEO? Lucia Luce Quinn is Chief People Officer at Forrester Research. What if we told you that the CHRO role might be the best job you could ever have, with real opportunity for reshaping an organization?
Harvard Business Review
APRIL 18, 2011
In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.
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