Strategy Driven

DECEMBER 29, 2013

Relate Articles: Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Complimentary Resource – Marketing Analytics Worksheet. Complimentary Resource – Top 10 Social Media Truths For 2014.

Resources 50

Resources White Paper Forrester Newsletter 50

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 18

B2B Forrester Media Content 18

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 14, 2018

Digital natives who grew up with the Internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases—changing the rules of the game for marketers and product managers. First impressions matter as much as ever in B2B markets.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

MARCH 28, 2018

Consider that in just the first two months of 2018, 24 health care provider organizations reported data breaches affecting over 1,000 patients each, a 60% increase over the same time period last year. Healthcare is a high stress environment, where, understandably, information security training is often not the top priority.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-nine percent of these respondents report that their companies have dedicated personnel for customer experience innovation.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Advertising is producing better results than the old method of personal solicitation,” the article reported. ” That 1916 prediction didn’t prove true. (To Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

MAY 3, 2017

That the CHRO role, although at first it may look career limiting, can have more impact than any other position reporting to the CEO? Lucia Luce Quinn is Chief People Officer at Forrester Research. What if we told you that the CHRO role might be the best job you could ever have, with real opportunity for reshaping an organization?

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

APRIL 18, 2011

In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JULY 16, 2014

As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. An early mover was Forrester Research, which appointed Steve Peltzman CBTO in 2011. He reports directly to the CEO and is a member of the management board. I’m not responsible for ‘just’ IT,” he says.

CIO 11

CIO Information Technology Forrester Technology 11

Harvard Business Review

OCTOBER 26, 2011

In fact, social login can be a huge marketing "force multiplier" in every business's two core tasks: acquiring customers, and selling them products and services. This is why we call social login a marketing "force multiplier." Take customer acquisition. And besides, advertisers demand it.

Media 13

Media ROI Forrester Retail 13

Harvard Business Review

APRIL 8, 2015

It only took me about three seconds to decide what to wear on the first day in my new gig as strategy director at Genuine Interactive, a digital marketing agency (jeans and a wrinkled linen shirt, duh). The most successful strategists are tough and intensely curious: tabloid reporters without the mean streak.

Forrester 8

Forrester Kaplan Advice Team 8

Harvard Business Review

AUGUST 9, 2011

We call these innovation opportunities adjacent possibilities and we have just written a new report about them called Innovating the Adjacent Possible. These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. Because we think we're on to something, we're trying to get the word out.

Forrester 13

Forrester Innovation Long-term Insurance 13

Harvard Business Review

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 11

Marketing Advertising Brand Hotels 11

Harvard Business Review

APRIL 1, 2013

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research.

Marketing 8

Marketing Freedman Forrester Fashion 8

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India. The evidence continues.

Price 8

Price Globalization Forrester Marketing 8