Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 15

B2B Forrester Media Content 15

Harvard Business Review

MARCH 14, 2018

But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades. Bain & Company’s research on what consumers value shows how people benefit in multiple ways from digital technology.

B2B 8

B2B Schein Forrester CRM 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Advertising is producing better results than the old method of personal solicitation,” the article reported. ” That 1916 prediction didn’t prove true. (To Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-nine percent of these respondents report that their companies have dedicated personnel for customer experience innovation.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 16, 2014

Recently I’ve been having a very hard time talking to students, executives, and business leaders about information technology. As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. With the cloud, business units can take responsibility for their own technology. No problem.

CIO 9

CIO Information Technology Forrester Technology 9

Harvard Business Review

MARCH 28, 2018

Consider that in just the first two months of 2018, 24 health care provider organizations reported data breaches affecting over 1,000 patients each, a 60% increase over the same time period last year. How technology is changing the design and delivery of care. Health Care’s New Frontier. Sponsored by Optum.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

MAY 3, 2017

That the CHRO role, although at first it may look career limiting, can have more impact than any other position reporting to the CEO? Lucia Luce Quinn is Chief People Officer at Forrester Research. What if we told you that the CHRO role might be the best job you could ever have, with real opportunity for reshaping an organization?

Quinn 10

Quinn Execution CFO Forrester 10

Harvard Business Review

OCTOBER 26, 2011

Fewer companies, however, are aware of the value of a new technology called "social login," which allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one. This is why we call social login a marketing "force multiplier."

Media 13

Media ROI Forrester Retail 13

Harvard Business Review

AUGUST 9, 2011

We call these innovation opportunities adjacent possibilities and we have just written a new report about them called Innovating the Adjacent Possible. These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. Because we think we're on to something, we're trying to get the word out.

Forrester 12

Forrester Innovation Long-term Insurance 12

Harvard Business Review

MAY 14, 2018

A higher “Volume” of data has led to more efficient decision-making in numerous instances, such as in programmatic marketing and in banking. In the field of data-driven marketing, an answer to addressing this limitation lies in blockchain technology. Data-Driven Marketing. Distributed Database. Insight Center.

Marketing 9

Marketing Advertising Brand Hotels 9