Chart Your Course

DECEMBER 28, 2017

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Another result of the tightening labor market is that employers will get serious about upskilling their own people.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

MARCH 28, 2018

Consider that in just the first two months of 2018, 24 health care provider organizations reported data breaches affecting over 1,000 patients each, a 60% increase over the same time period last year. No two organizations are the same, and neither are the cultures and contexts in which they operate. What tone will work with the staff?

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

APRIL 18, 2011

In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. About one quarter of these CCOs formerly held operations positions.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

MAY 3, 2017

That the CHRO role, although at first it may look career limiting, can have more impact than any other position reporting to the CEO? Lucia Luce Quinn is Chief People Officer at Forrester Research. Zabeen Hirji, CHRO at the Royal Bank of Canada (RBC), grew up in retail banking and operations management roles before moving into HR.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-nine percent of these respondents report that their companies have dedicated personnel for customer experience innovation.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India. The evidence continues.

Price 8

Price Globalization Forrester Marketing 8