Strategy Driven

JULY 7, 2013

Forrester Research Report : The Business Impact of Mobile Engagement. In interviews with more than 100 mobile innovators, they have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. by Salesforce.com.

Forrester 65

Forrester Report Resources Business Intelligence 65

Chart Your Course

DECEMBER 28, 2017

It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Harvard Business Review

JUNE 27, 2013

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Advertising is producing better results than the old method of personal solicitation,” the article reported. ” That 1916 prediction didn’t prove true. (To Fast forward to 2015.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

AUGUST 9, 2011

More and more, as I talk with companies about their next big product innovation, they can't get far-flung ideas out of their mind. They prevaricate while smaller, more proximal innovations, more likely to succeed rapidly, languish unattended. That's the kind of urgency and immediacy that innovating the adjacent possible leads to.

Forrester 12

Forrester Innovation Long-term Insurance 12

Harvard Business Review

APRIL 18, 2011

Over the past five years, we have followed the rise of customer experience efforts from small outposts to central players in executing company strategies, especially as firms have faced growing challenges in maintaining meaningful differentiation based on product innovation alone. Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

APRIL 19, 2016

becoming the second largest smartphone market in the world. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Clearly, there’s awareness and connectivity between major corporate leadership and the prospective tech market in India. The evidence continues.

Price 8

Price Globalization Forrester Marketing 8