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The Rise of the Chief Customer Officer

Harvard Business Review

In our recent report, The Rise Of The Chief Customer Officer, we found that: Titles can vary. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

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Yes, Marketers, There Is Life After Mommyblogging

Harvard Business Review

What marketers seem to be missing is that Boomer women are actually outspending younger generations online — and not on the products that might come to mind when you picture the 50+ set. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429, according to Forrester Research.