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Become a Brand Renegade

Leading Blog

We prioritized how to move the industry forward as a more mainstream, P&L-focused business. Our end goal was to hire not only the artist and body piercer with the most talent but someone who understood and could adapt to our company culture. We didn’t care that “it’s never been done before.”

Brand 291
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From Words to Worth: Navigating the True North of Organizational Values

Mike Cardus

Work-culture research studies, including the comprehensive research by Guiso, L., Sapienza, P., & Zingales, L. link] Guiso, L., Sapienza, P., & Zingales, L. The integrity and trust within work-culture is a term and theory that seems to be here to stay. 2017, November 19). Mikecardus.com.

P&L 78
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To Innovate in a Big Company, Don’t Think “Us Against Them”

Harvard Business Review

I often hear this question when I visit companies and speak about how to make an innovative idea less terrifying to high level executives. There are plenty of pundits arguing that big companies need to innovate, and pointing out that it is difficult to do so. Have you actually seen this done?”. The skepticism is warranted.

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4 Ways Leaders Can Get More from Their Company’s Innovation Efforts

Harvard Business Review

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. Even if executives try to prioritize it, innovation often gets crowded out by more “urgent” short-term pressures.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

In team development, research has shown that individual learning works best when accompanied by team learning. [1]. So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field.

Team 52
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The Big Picture of Business – The Book of Acronyms

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in Running the business Financial People Business development Body of Knowledge The Big Picture No single branch (business component) constitutes a healthy tree. The best successes are earned and learned.

P&L 56
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Fixing Pharma’s Incentives Problem in the Wake of the U.S. Opioid Crisis

Harvard Business Review

Generally speaking, executives are compensated for things under their control: moving projects along, the stewardship of a P&L, and for the company hitting financial targets. Suddenly doctors and pharmaceutical employees could be working to the same defined outcome goal for patients.