Remove Development Remove Goal Remove Marketing Remove Telecommunications
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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

We believe a clear, forward-looking strategy, translatable to the day-to-day activities of all organization members, is critical to realizing success in today’s fast paced market environment. Not only does a compelling, well-executed strategy align individuals to common goals, it ensures those goals best serve the company’s mission.

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The Big Picture of Business – Collaborations, Partnering and Joint-Venturing… Priority for Business.

Strategy Driven

Corporations working with public sector and non-profit organizations to achieve mutual goals in the communities. Those who don't help to develop the business on the front end are just vendors and subcontractors. Those who don't help to develop the business on the front end are just vendors and subcontractors. About the Author.

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Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

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How to Design Work Projects for Maximum Learning

Harvard Business Review

Skill development is clearly a major priority for companies and managers these days. Enrollment in learning programs has surged over the last few years to generate a global executive education market of over $70 billion a year. Consider, for instance, the talent development program at Ascom, a global telecommunications company.

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Executives and Salespeople Are Misaligned — and the Effects Are Costly

Harvard Business Review

Consider a large home energy provider in a mature, commoditized market where deregulation is driving down revenue and profit. Simultaneously, sales managers went through a series of development sessions to develop their coaching skills. But good planning and proper leadership support can help.

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Are You Paying Enough Attention to Your Sales Force?

Harvard Business Review

According to Selling Power magazine, the largest companies in America selling products such as computer and office equipment, consumable goods, insurance, telecommunications, and financial services, each employ tens of thousands of salespeople. Leaders invested to develop better measures of customer potential. times the estimated $169.5

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Look Beyond Your "Social Media Presence"

Harvard Business Review

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. But that's a good thing.

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