Development Innovation Marketing Mix Sports 
Harvard Business Review
JUNE 20, 2014
When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.
Harvard Business Review
OCTOBER 10, 2014
We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. In the sporting goods industry, Nike has created the Nike+ running community while UnderArmour is developing an owned media strategy around its recent acquisition of MapMyFitness.
Expert insights. Personalized for you.
8 
Let's personalize your content