Harvard Business Review
OCTOBER 10, 2014
We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. In large part due to EpicMix, Vail Resorts grew revenue, profitability and market share through the recent recession while others fell behind. Marketing Media Social media'
Harvard Business Review
JUNE 20, 2014
When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.
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