Marketing Mix and Sports - Leadership Digital

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Marketing Mix

Sports

Making Sense of Owned Media

Harvard Business Review

OCTOBER 10, 2014

In large part due to EpicMix, Vail Resorts grew revenue, profitability and market share through the recent recession while others fell behind. In the sporting goods industry, Nike has created the Nike+ running community while UnderArmour is developing an owned media strategy around its recent acquisition of MapMyFitness.

Media

Media B2B Disintermediation Content

CMOs and CEOs Can Work Better Together

Harvard Business Review

JUNE 20, 2014

The marketing plan also has explicit links to business and operating plans within the organization so that, for example, manufacturing is prepared to support the volume increase that marketing is planning to spur, or sales forces are staffed and trained to handle new product launches.

CEO

CEO Marketing Hotels Long-term

Making Sense of Owned Media

CMOs and CEOs Can Work Better Together

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