Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 12

Loyalty Marketing Apparel Maslow 12

Persuasive Powerhouse

SEPTEMBER 13, 2010

We may be snowed by the public relations machine that “markets” a poor leader. Maybe we need to have the courage to live our truth regardless of what the outcome is, but when it comes to threatening one’s livelihood, the situation requires more innovative measures, as you did. Worse yet, we may not vote for anyone.

Leadership 150

Leadership Follow-up Blog Greenleaf 150

Harvard Business Review

SEPTEMBER 1, 2011

The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark.

Benchmarking 13

Benchmarking Maslow Analysis Trends 13