People Do Business With You…But Why?
Women on Business
JANUARY 11, 2011
According to author and thought leader Simon Sinek, people buy the “why.” In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it?
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