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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” Categories : Communications , Marketing , business development 2 Comments 1 Tweets that mention People Do Business With You…But Why? :: Women on Business -- Topsy.com January 12th, 2011 at 1:23 am [.] By Maribeth Kuzmeski Why do people do business with you?

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Viral Coefficient in Social Media

CEO Blog

The obvious - develop a product with a viral co-efficient greater than 1 - meaning if you tell 100 people, you get more than 100 views or users. Canada's Simon Whitfield and Brenda Irwin have some comment on their Relentless Blog. + Actually he asked what are early signs that things might go viral. The following is my reply.

Media 100
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50 Companies That Get Twitter – and 50 That Don’t

Harvard Business Review

We supplemented our model by using an algorithm and dataset developed by University of Pennsylvania to identify the apparent gender of our subjects and their followers. Unempathic companies, on the other hand, often used anonymous tweeters, who often repeating press release headlines or corporate talking points. call centers).