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People Do Business With You…But Why?

Women on Business

According to author and thought leader Simon Sinek, people buy the “why.” Categories : Communications , Marketing , business development 2 Comments 1 Tweets that mention People Do Business With You…But Why? :: Women on Business -- Topsy.com January 12th, 2011 at 1:23 am [.] By Maribeth Kuzmeski Why do people do business with you?

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50 Companies That Get Twitter – and 50 That Don’t

Harvard Business Review

They have given their social media staff a clear mission and a great deal of autonomy; the account’s managers chat with customers, offer up front to solve problems, and empathize with frustrated travelers. After all, management exists to transform corporations into more efficient machines. This shouldn’t come as a surprise.