Development Press Release Simon Technology 
Women on Business
JANUARY 11, 2011
According to author and thought leader Simon Sinek, people buy the “why.” Categories : Communications , Marketing , business development 2 Comments 1 Tweets that mention People Do Business With You…But Why? :: Women on Business -- Topsy.com January 12th, 2011 at 1:23 am [.] By Maribeth Kuzmeski Why do people do business with you?
Harvard Business Review
APRIL 27, 2015
We supplemented our model by using an algorithm and dataset developed by University of Pennsylvania to identify the apparent gender of our subjects and their followers. The energy, finance, and technology sectors tend to tweet using a male-biased tone of voice. The algorithm is able to infer gender based on language.
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