Remove Development Remove Innovation Remove Retail Remove Word of Mouth Marketing
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Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

Food fads develop quickly in today’s marketplace. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. Branded food companies should invest more in innovation and less on brand marketing. Shorten your development cycle.