Strategy Driven
APRIL 17, 2019
Develop a marketing strategy. At the center of any business’s sales strategy should be their marketing strategy: this will affect how your business is perceived and how far it reaches among online and real-life audiences.
Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.
Harvard Business Review
MARCH 14, 2014
Food fads develop quickly in today’s marketplace. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. Shorten your development cycle. All of these contribute to shorter development cycles and much lower costs for new product launches.
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