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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

It certainly demonstrates the loyalty that companies can inspire when they invest properly in people. For Fiona, who takes over from Lord Mark Price , the role is a golden opportunity to advocate for ongoing personal development. “I She ended up staying for 33. He encouraged us to speak up and speak out.

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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.