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Fiona Dawson: “My imperative is around breaking down barriers for people”

Chartered Management Institute

DECEMBER 5, 2023

It certainly demonstrates the loyalty that companies can inspire when they invest properly in people. Even though I was a newbie graduate trainee who really didn’t know anything about the corporate world, he was as interested in my opinion, and those of my peers, as he was in those of his direct leadership team. “He

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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

FEBRUARY 25, 2014

Finally, companies such as outdoor retailer REI combine social listening with real-time engagement to build human-scale dialogues on the path to loyalty and advocacy. Online retailers such as Zappos use automation to turn deep customer knowledge into personalized experiences as customers traverse the purchase path.

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