First Friday Book Synopsis

NOVEMBER 26, 2014

He is also developing a software company building diagnostic competency for […]. Based in Palo Alto, he helps Fortune 500 companies create new businesses or helps entrepreneurs start category creating new companies. He is a co-founder of VC-backed Butterfly Health that sells Butterfly body liners nationally.

Levitt 99

Levitt Kotter Christensen Rogers 99

Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” ” – Will Rogers. Develop your learning agenda on what you will need to know to be successful, not what you use to need. Americans spend more money each year on beer than the do on books.

Learning-by-Doing 56

Learning-by-Doing Drucker Levitt Education 56

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

Levitt 11

Levitt Christensen Competitive Advantage Welch 11