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From Resumes to Robots: How AI is Reshaping the Job Market.

Rich Gee Group

The insights below are derived from observing recent developments in the tech industry, especially in recruitment and job application processes. The technology is also extending to social media monitoring and interaction analyses, transforming qualitative attributes into quantifiable metrics. It's not dystopian.

Marketing 195
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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. Social Media Marketing Any company that isn’t using social media is missing out on a ton of revenue. Starting a social media marketing campaign is easy, with a lot less resources required than other methods.

Marketing 117
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

Metrics 116
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The Marketing Tools You Need to Succeed in 2021

Strategy Driven

Marketing is something of an art form, and its success often depends on the personnel involved and the toolkit that’s used. Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. In this article we take a look at some of the marketing tools you need in 2021.

Tools 92
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 262
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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 110
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4 Useful Marketing Tools for Start-Ups

Strategy Driven

Every business needs strong marketing to improve their visibility and see success. It might seem that marketing is an easy task to complete, but it is an ongoing effort and can prove more challenging than you may first think. Social Media. Understand SEO tactics. Printed Materials and Signs.

Tools 72