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Design Lessons from the Consumer at the Bottom of the Pyramid

First Friday Book Synopsis

Here is an excerpt from an article written by Deepa Prahalad for the Harvard Business Review blog “The Conversation” series. The Conversation is our home for inspired insights and observations from a wide array of contributors.” To read the complete article, check out the wealth of free resources, and sign up for a subscription to [.].

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Products and Services that Address Deep Rooted Social Problems

Strategy Driven

Prahalad or The Business Solution to Poverty by Paul Polak and Mal Warwick. They prove that the most economically disadvantaged people on the planet create a great market for social entrepreneurs – AND provide a terrific testing ground for innovation and cost control. This can be part of your strategy. million in annual revenues.

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Possibility Maximizer: Fast Company's 30 Second MBA

Sales Wolf Blog

Department of Labor Home Page Tom Peters, The Man, The Myth, The Legend, Change Guru TUTs Adventurers Club: Explore the power of thought & creative visualization to manifest dreams!   Bottom line, if you can only find thirty seconds a day to advance your professional development, this is where you should be using it.

Company 140
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. 14th Administrator, United States Agency for International Development. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. HR and talent development roles with General Motors Australia.

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Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. The bar for usability is very high in developed markets because of an abundance of choice and competition. The same is increasingly true in developed economies. In the U.S.,

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To Profit from Doing Good, Start Small

Harvard Business Review

Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. Prahalad called the bottom of the pyramid. As Jason Saul argues in his new book Social Innovation Inc. ,

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Compete on Know-Why, Not Know-How

Harvard Business Review

They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. When combined with a smart marketing campaign, the car became a symbol of the whole environmental movement. A core insight provides forward-looking understanding of customer needs, behaviors, and market trends.