Leading Blog
MAY 1, 2023
Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries.
N2Growth Blog
OCTOBER 7, 2010
Joseph Grenny - Joe spoke about the need for, and power of influence. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. Most notably he did it very well. Hope to cross paths again soon.
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Harvard Business Review
MARCH 23, 2012
For example, I'm sure that most innovation practitioners wouldn't put baseball researcher Bill James on their list, but his mission to find patterns, develop theories, and overturn orthodoxy has greatly influenced my own thinking. Chan Kim , and Renee Mauborgne. These three questions lead to obviously biased selections. Braden Kelley.
Harvard Business Review
SEPTEMBER 20, 2017
From sitting at the kitchen table to waiting for a train, consumers have the power to browse, compare prices, and order from thousands of retailers competing for their attention. A more interesting development — one more pertinent to the challenges Toys “R” Us is facing — is the emergence of “shoppable showrooms.”
Harvard Business Review
FEBRUARY 5, 2015
For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. Chan Kim Renee Mauborgne. Excerpted from.
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