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CMI Hong Kong: updates from the board

Chartered Management Institute

Mellisa Patrick CMgr MCMI, CMI’s programme development manager, attended the event to engage with potential new partners, including universities, colleges, and technical and vocational education and training (TVET) providers. What skills should we pursue to suit our future needs?

Webinar 98
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What We Talk About When We Talk About "Social"

Harvard Business Review

Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Enterprise 2.0,

Media 9
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Secure Your Flanks, Protect Your Business

Harvard Business Review

Eventually Microsoft developed Internet Explorer and outflanked it by eliminating the market for a paid browser. Securing flanks means using multiple SWATS tools while understanding that some will become obsolete with time. There is a lesson here for business. The new banks outflanked the old ones by offering superior customer service.

Porter 14
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Are Uber and Facebook Turning Users into Lobbyists?

Harvard Business Review

If a user agreed to the noble goal of free connectivity for their fellow citizens, they were directed to tell their Member of Parliament to support Facebook’s developing world program: Internet.org seeks to connect billions of people in the developing world to the internet.

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How to Actually Put Your Marketing Data to Use

Harvard Business Review

Instead of blasting a single ad everywhere, Big Data allows for incredibly targeted messages delivered to customer segments according to their very personal preferences and the specific media they consume. So marketers today have unprecedented “weapons” and “recon” in terms of technological tools and access to data.