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What an Economist Brings to a Business Strategy

Harvard Business Review

SEPTEMBER 29, 2014

Consider first the increasing use of auctions, which have a distinguished history in the development of economics. Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. Here a few notable examples.

Strategy 12
Strategy Black-Scholes Airlines Price 12
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Make Serendipity Work for You

Harvard Business Review

FEBRUARY 25, 2011

For more on the curious history of the word "serendipity," dip into The Travels and Adventures of Serendipity by Robert K. Merton and Elinor Barber.). If serendipity is a capability, then how is it developed, protected and sustained? The princes did far more than make chance observations. Watson and Crick did.

Merton 15
Merton Creativity Skills Innovation 15
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