Engaging Leader

OCTOBER 3, 2013

The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In this episode, we’re going to find out how Barry Nalebuff, Seth Goldman, and the team at Honest Tea have succeeded in leading a for-profit business as a vehicle for change. That means more than a snappy label.

Nalebuff 127

Nalebuff Reputation Brand Marketing 127

Harvard Business Review

MARCH 12, 2012

That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. This insight shaped and informed venerable brands' efforts to collectively develop new geographic markets while maintaining their competitive differences.

Co-Opetition 14

Co-Opetition Company Brandenburger Game Theory 14

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. Apple makes money through licensing and Microsoft gets help in their mobile development department.

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Co-Opetition Nalebuff Licensing Cooper 8