3 Steps to Break Out in a Tired Industry
Harvard Business Review
MAY 1, 2015
In 2008, they opened their first hotel, at Amsterdam Schiphol Airport, followed by one in Amsterdam City in 2009. Immediately after opening in 2008, citizenM won the Venuez Award for “Best Hotel Concept.” citizenM explicitly used analogical reasoning to develop new elements in its hotels.
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