Women on Business

DECEMBER 7, 2010

Happy clients that go wild about you because of the surprising way you serve their needs. Yes, I will talk to my manager and see if we can do that for you.” How about, “YES, I can do some hard work for you even though it would be easier for me to just say no.” The result? Related posts: Are Your Client Delight Efforts Misplaced?

Press Release 170

Press Release Discount PR Compliance 170

Women on Business

JANUARY 24, 2011

Develop those contacts as a ladder to reach higher, but more challenging, prospects. Test business development, starting with advice from your banker, accountant, and lawyer. Many career-enhancing activities can develop from carefully chosen volunteer-based projects. We can leverage each other’s expertise.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JANUARY 13, 2012

For example, one PR agency rep sent six press releases about one client in the days leading up to the show. If you're not asking customers all about this before you invest significant resources in the development of your product and marketing, then you are just guessing from a conference room. Be bold, be shameless.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

JULY 5, 2011

I'm fairly confident that while Obama may be the one that hits the "Tweet" button, it's highly unlikely that his tweets will go out into the wild without planning and, for the lack of a better word, design. On the other hand you have President Obama's announcement that he will do his own Tweeting. He's no Anthony Weiner.

Media 15

Media Business Intelligence PR Software 15

Women on Business

JANUARY 24, 2011

Reviews: “This wild, wicked show is not just a screamfest; it’s a good piece of theater!” - The New York Times “Funny, furious and wholly enthralling!” - Wall Street Journal “Teller has filled Play Dead with elaborate illusions and effects including a slam-bang finale!”

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

JANUARY 26, 2015

Board development? When you’re doing work you no longer want to do. In the early days of your business, almost any contract feels like a win. You may be willing to accept assignments outside your sweet spot. Strategic planning? Sure, why not? But over time, you learn where you excel, and where you’d like to focus.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

APRIL 16, 2015

Taco Bell got it right with the launch of the Cool Ranch Doritos Locos Taco, sending customers on a wild goose chase to get the news about this new product. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. Use social media as a supporting character, not the star performer.

Media 8

Media Tactics Productivity Products 8