article thumbnail

The Dangers of the Minimal Viable Product

Harvard Business Review

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. Raw potential can develop into world-class talent, but the portraits of most successful startups feature some gray-haired people who have "been there and done that.".

article thumbnail

How Big Companies Should Innovate

Harvard Business Review

They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business. However, in the process of unleashing this potential, leaders must make sure their innovators develop sustainability.

article thumbnail

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Eric Ries brought the concept of the Lean Startup into our zeitgeist. It is clear that agencies are still holding on to their sacred cows, but it is crystal clear that the dogma of the industry is being rewritten. Models of leanness.