Lead Change Blog

JULY 25, 2016

These interviews covered aspects of the innovation and change these futurists predict, to the timeline and ever-accelerating pace of this change, to suggestions about how the industry could cope with the change to come. In fact, the opposite may happen: the CEO could be the roadblock to the whole transformative process.

CEO 150

CEO Short-term Long-term Conference 150

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

MARCH 11, 2014

That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? In these markets if existing companies don’t rise to the innovation challenge, no one will. Innovation can be their lever.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Great Leadership By Dan

JANUARY 16, 2014

Decide: Choose a direction and jump. Change: Make both internal adjustments and external innovations to keep going and growing. It also refers to processes or systems, changes in attitude, and the business personality. Innovation is announced in the marketplace through branding and marketing.

Succession 242

Succession Direct Marketing Entrepreneur Market Risk 242

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

AUGUST 4, 2017

At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. Engage all five senses.

Brand 8

Brand Storytelling Trout Retail 8