Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

JANUARY 26, 2011

No two organizations' hiring processes are alike. In my view, every organization's hiring process — from Microsoft to PS 90 to everything in between — should screen candidates for the best cultural fit. In your hiring process, isn't it time you looked beyond skills to what's most important — your company's values?

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. Hospitals such as Virginia Mason and ThedaCare adopted process improvement systems from manufacturing ("Lean" and the "Toyota Production System") to deliver increased consistency, reliability, and quality. We know a lot about our customers.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

OCTOBER 23, 2014

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

SEPTEMBER 22, 2011

Processes and tools for understanding root causes. A well-known early adopter of the Net Promoter system began linking NPS improvement to executive compensation before it had developed adequate disciplines and processes for understanding its scores. "We One direct marketer learned this the hard way. Organized learning.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

AUGUST 4, 2017

At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

NOVEMBER 23, 2011

For traditional direct marketers, the Customer Relationship Management aspect of this may at first sound familiar, but the multi-channel digital world brings new twists to the game.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

MARCH 11, 2014

Isn’t it better to hasten Joseph Schumpeter’s process of creative destruction and move capital and employment from inefficient dinosaurs to more vibrant and agile upstarts? I give them three reasons. First, timing matters.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. Engage all five senses.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Few of those have actually written Strategic Plans and do not really comprehend what the Visioning process actually is. The organization is not now what it started out to be.

Strategic Planning 77

Strategic Planning Advertising Consultative Planning 77

Harvard Business Review

JULY 24, 2015

Let’s face it: most publishers have very little to offer authors when it comes to direct marketing, because (unlike Amazon) they generally don’t have buyer data or their own lists. Build their own brand and audience. Harvard Business Review Press , which published my first book, Reinventing You , is a notable exception.)

Short-term 8

Short-term Long-term Audience Brand 8

Strategy Driven

AUGUST 3, 2012

These are the points at which every company must assess its own status and chart the process forward: The Big Picture. There seems to be a need to change the direction of the organization. The organization is not now what it started out to be. Management is concerned that resources are not concentrated on important things.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

OCTOBER 27, 2011

Inputs to the talk side of the calculation would ideally include: Expenditure on advertising, direct marketing, and promotional activities. Staff costs of all marketing personnel working on outbound communications. Inputs to the listening side of the calculation should include: Expenditure on market research.

Marketing 11

Marketing Automotive Advertising Benchmarking 11