CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Technology and its role in travel 2.0 Where has time gone. You know the work of calling on Senior Citizens. Pulse Meme Feed What Is Your Brand Against?

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

OCTOBER 23, 2014

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

MARCH 11, 2014

Isn’t it better to hasten Joseph Schumpeter’s process of creative destruction and move capital and employment from inefficient dinosaurs to more vibrant and agile upstarts? The program has been a roaring success, helping tens of thousands of patients in India and dramatically accelerating Medtronic’s growth in the market.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

JANUARY 26, 2011

No two organizations' hiring processes are alike. No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. In your hiring process, isn't it time you looked beyond skills to what's most important — your company's values?

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. Engage all five senses.

Brand 8

Brand Storytelling Trout Retail 8