Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. According to a study by the Society for Human Resource Management, regular internal communication is one of the top drivers of employee engagement.

Newsletter 64

Newsletter Team How To Creativity 64

Strategy Driven

APRIL 20, 2018

Talk to Your Manager. However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. When it comes to progressing your career , you can’t simply sit back and wait for your chance to train with your current or future employer. Request Training.

Career 51

Career Training Direct Marketing Advice 51

Lead Change Blog

JULY 25, 2016

At one conference I attended (the Direct Marketing Association, no less!) In fact, since more rides on these people and since many of these companies are publicly traded, perhaps the assignment of a therapist, coach, or trained confidante should be mandatory. I’ve often wondered if that company survived and still thrives today.

CEO 150

CEO Short-term Long-term Conference 150

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Strategy Driven

MARCH 2, 2016

Size doesn’t matter: why predictive analytics prove your customer relationship management methods are likely falling short. Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. This is all done with predictive analytics.

CRM 50

CRM System ROI Audience 50

Strategy Driven

MAY 29, 2015

Accomplished managers want teams that give value-added, create new ideas and work effectively. Those who think they're sufficiently trained and learned to conduct business. To succeed, it needs to be more than an advertising and direct marketing campaign. Numerically, collaboration contracts are more likely to be renewed.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50