Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
The Horizons Tracker
JUNE 2, 2020
Screening is typically bolstered by effective marketing interventions that encourage people to enroll. The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.
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Lead Change Blog
JULY 25, 2016
I encountered this kind of resistance in the early days of the Internet when I founded my last company, an online marketing agency, in 1998. At one conference I attended (the Direct Marketing Association, no less!) Fortune 1000 CEOs should be no different.
First Friday Book Synopsis
OCTOBER 5, 2013
Working with leading brands such as Starwood, Merck, and Sprint, futurethink has become the largest source of innovation research, tools, and training curricula in the world. A globally recognized innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation.
HR Digest
JANUARY 18, 2023
According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. In fact, according to research by the Content Marketing Institute, headlines are the most important element of an article, with 8 out of 10 people reading the headline, but only 2 out of 10 reading the rest.
Strategy Driven
APRIL 20, 2018
However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. When it comes to progressing your career , you can’t simply sit back and wait for your chance to train with your current or future employer. Request Training.
CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.
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