Traditional Strategy Is Dead. Welcome to the #SocialEra
Harvard Business Review
SEPTEMBER 12, 2012
When I say, "Social is and can be more than media," people resist. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. While the industrial era was about making a lot of stuff and convincing enough buyers to consume it, the Social Era is about the power of communities, of collaboration and co-creation.
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