Approximately Correct Is Better than Precisely Incorrect
Harvard Business Review
DECEMBER 28, 2010
Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Still, companies often make the mistake of developing products and features to appeal to the mean. They pore over aggregate results and aggregate averages.
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