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How To Leverage Technology As A Female Entrepreneur

Strategy Driven

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships. The possibilities are endless.

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The Impact of App Loyalty Programs on Customer Retention Rates

Strategy Driven

Amidst a competitive commercial seascape with endless customer options, smart businesses turn to technology-driven solutions to ensure they stand out. Benefits range from tailored discounts to exclusive early access to new products, all contributing to building a customer-brand rapport that is tough to disrupt.

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The Coming of the Clairvoyant Computer

Leading Blog

With so much stuff coming at me from all angles, daily prosperity relies on spam filters, Internet search engines, and personalized music and movie recommendations. UK grocery giant Tesco predicts which discounts will be redeemed in order to target over 100 million personalized coupons annually at cash registers across 13 countries.

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Overcoming the Barriers to Corporate Entrepreneurship

Strategy Driven

Instead, longevity is based on entrepreneurial thinking and innovation – in exploring ways to adapt corporate and business strategies in response to market, technological, and social and cultural change. On reflection, though, I find that the evidence does not support competitive advantage as a path to longevity.

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How Marketers Can Get More Value from Their Recommendation Engines

Harvard Business Review

” That’s the essential design philosophy articulated by then-Netflix engineering director Xavier Amatriain five years ago, where personalizing and customizing choice is the coin of the realm. Or will organizations enjoy better morale and results when technology delivers smarter, better, and bespoke recommendations?

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How to Partner with Outside Innovators in Health Care

Harvard Business Review

In my 20 years of researching and teaching innovation, one consistent theme stands out: breakthrough innovation often comes from outsiders. To accelerate innovation in healthcare technology we need to give creative people who don’t have traditional health science backgrounds more opportunities to participate.

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3M's Sustainability Innovation Machine

Harvard Business Review

Paul, MN, headquarters of the perennial innovation leader, 3M. For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. our new vision" of growth and innovation. But most importantly, I heard about some great new products and technologies.