Women on Business

JANUARY 24, 2011

Have collaboration goals and processes well-defined so that expectations MATCH. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Start small and build up.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

DECEMBER 1, 2010

Even before Google bid $6 billion to buy Groupon, the online coupon startup, earlier this week, the media and businesses alike were trying to make sense of this innovative new promotional tool. The answer depends on your ultimate goal. Forbes anointed Groupon " the fastest growing company.

Discount 15

Discount Price Tactics Budgeting 15

Harvard Business Review

NOVEMBER 7, 2011

The crux of Groupon's business model involves offering highly-discounted deals to subscribers by email. Consumers, of course, love big discounts. This is because drastic discounts devalue a product and are often viewed as acts of desperation. Many of the companies making deep-discount offers via Groupon wind up disappointed.

IPO 10

IPO Discount Price Business Model 10

Harvard Business Review

MAY 13, 2014

Walgreens, for instance, knows that its customers are motivated by discounts (which is why it has its Balance Rewards program, which trades discounts for loyalty). Innovation Marketing' To harness peer data, the apps let you invite Steps members that you know into your league via Twitter and Facebook.

Discount 11

Discount Energy Motivation Wilde 11

Harvard Business Review

JANUARY 23, 2018

The problem is not that these innovative technologies don’t work; it’s that users will inadvertently make choices and take chances that undermine colleagues and customers. For all intents and purposes, this software acts as manager and coach, setting goals and guidelines even as it offers data-driven advice to get the job done.

Software 8

Software Learning-by-Doing Technology Compliance 8