The Horizons Tracker

NOVEMBER 25, 2021

Short-termism is seldom regarded as a positive attribute for managers to adopt, especially at a time of disruption and change. Alas, research from the Cornell Business School suggests that American firms, and indeed investors and policymakers, are actually becoming more and more short-term oriented. Discounted returns.

Short-term 65

Short-term Discount Long-term Analysis 65

In the CEO Afterlife

JULY 2, 2012

The tactic that works best to defend or build share in the short term is price cuts or special discounts. But they cannot be permitted to lead; make them play catch-up by continuing to strategically innovate. Be forewarned, this tactic destroys profits. The new economy doesn’t operate that way.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

LDRLB

JULY 23, 2012

The tactic that works best to defend or build share in the short term is price cuts or special discounts. But they cannot be permitted to lead; make them play catch-up by continuing to strategically innovate. Be forewarned, this tactic destroys profits. The new economy doesn’t operate that way. I suggest you do the same.

Sports 121

Sports Tactics Competitive Advantage Short-term 121

Harvard Business Review

NOVEMBER 10, 2011

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Academic journals have dissected the disruptive innovation theory and hundreds of thousands of students around the world have seen Christensen's famous model.

Innovation 15

Innovation Disruptive Innovation Christensen Kahneman 15

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. Connect as many strengths and resources as possible, for innovation lives in fresh combinations. It forces you to edit and target with accuracy.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 6, 2014

The “ accelerated recognition of commercial income and delayed accrual of costs” undoubtedly flatters short-term results, but it soon catches up with you, as four suspended senior executives have found out. UK retail, like the rest of the developed world, is witnessing a few big long-term trends.

Retail 11

Retail Merchandising Discount Price 11

Strategy Driven

AUGUST 19, 2011

Most fail far short of the owners’ ambitions. This insightful book makes three points clear: The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. Rudderless Leadership. There are millions of companies in the world. How can that be?

Marketing 50

Marketing Objective Short-term Discount 50