LDRLB

JULY 23, 2012

The tactic that works best to defend or build share in the short term is price cuts or special discounts. But they cannot be permitted to lead; make them play catch-up by continuing to strategically innovate. Be forewarned, this tactic destroys profits. The new economy doesn’t operate that way. I suggest you do the same.

Sports 121

Sports Tactics Competitive Advantage Short-term 121

Strategy Driven

MAY 20, 2017

This helps you to build long-term trust. Instead, you should stick to the same message but find innovative new ways of stating it. It is always a good to offer discounts to attract customers but it is possible to overdo this. Promotions should be targeted and short-lived. Play the long game. Be consistent.

Brand 52

Brand Bureaucracy Short-term Long-term 52

Strategy Driven

MAY 20, 2020

And if you’re still using leaflet drops to market your business, send the word out door-to-door about your discounted products. You will then make money rather than lose it, and for the short-term at least, you will see a rise in your financial position. #5: 5: Check for government grants.

Positioning 66

Positioning Tactics Finance Marketing 66

Harvard Business Review

AUGUST 21, 2018

Businesses understand the power of digital innovations to reshape industries and markets. Yet, time and again, they have struggled to innovate with new and disruptive technologies. Investors affect innovation investments. ” Investors seemingly just weren’t looking for radical innovation from GE.

Innovation 10

Innovation Company Marketing Christensen 10

Harvard Business Review

NOVEMBER 10, 2011

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Academic journals have dissected the disruptive innovation theory and hundreds of thousands of students around the world have seen Christensen's famous model.

Innovation 15

Innovation Disruptive Innovation Christensen Kahneman 15

Harvard Business Review

DECEMBER 29, 2010

There are three important things I will take away from this year: The West is overly discounting Asia's growth potential. I argued a few months ago that the innovation axis was shifting from the West to the East. Innovation has never been more accessible. We're on the verge of a golden age of innovation.

Innovation 15

Innovation Venture Capitalist Entrepreneur Gilbert 15

Harvard Business Review

AUGUST 28, 2017

First, individuals focus on short time horizons and thus underprepare for future threats. But the emerging challenge of reducing risk exposure for coastal residents creates new opportunities for firms that can innovate and provide new solutions. Third, people are over-optimistic and thus underestimate their own risk exposure.

Insurance 10

Insurance Real Estate Industry Bond 10

Strategy Driven

DECEMBER 5, 2013

After the Bank of England raised its discount rate, causing more gold to flow out of the US, New York was left with unusually low monetary reserves just as it entered the cash-intensive harvest season, explained Ellis Tallman and Jon Moen in a 1990 article about the Panic in the Atlanta Fed’s Economic Review.

Banking 50

Banking Crisis Morale System 50

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. Connect as many strengths and resources as possible, for innovation lives in fresh combinations. It forces you to edit and target with accuracy.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 6, 2014

The “ accelerated recognition of commercial income and delayed accrual of costs” undoubtedly flatters short-term results, but it soon catches up with you, as four suspended senior executives have found out. UK retail, like the rest of the developed world, is witnessing a few big long-term trends.

Retail 11

Retail Merchandising Discount Price 11

Strategy Driven

AUGUST 19, 2011

Most fail far short of the owners’ ambitions. This insightful book makes three points clear: The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. There are millions of companies in the world. But there are really only four. How can that be?

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

OCTOBER 26, 2012

can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use. It is a simple way to visualize opportunities for innovation. Circumstance. Constraints. Compensating behaviors.

Sample 14

Sample Innovation Software Airlines 14

Harvard Business Review

JULY 26, 2016

This is a problem, because for obvious reasons, in a service-oriented economy, companies need employees motivated to create not only short-term financial gains, but also long-term non-tangible outcomes for both the company and customers. In turn, such service-oriented focus should result in long-term profits.

Incentives 8

Incentives Management Long-term Short-term 8

Harvard Business Review

DECEMBER 13, 2017

Some argue that profits are stagnant because of short-termism—that decades of focusing on current profits over long-run innovativeness has resulted, now, in companies that are hollowed out. Below, I’ll expand further on these trends and explain how reversing them would reduce short-termism and revive growth.

Short-term 8

Short-term Decentralization Company Trends 8

Harvard Business Review

JULY 13, 2011

billion to Google just a few short months ago, in November of 2010. The benefits of Groupon (discounted prices and access to vendors you may not have known about) are largely optional or discretionary — it isn't the kind of service one uses for essential goods and services. Groupon is poised for its debut as a public company.

Business Model 15

Business Model Discount IPO Customer Loyalty 15

Harvard Business Review

DECEMBER 10, 2015

These dynamics make it hard for teams to recognize or to be fully cognizant of new disruptive challenges, while also stifling the creative innovation that is necessary to proactively confront such challenges. We are discounting or ignoring the feedback from our customers, complaints from our critics, or requests from our stakeholders.

Groupthink 8

Groupthink Team Consensus Christensen 8

Harvard Business Review

JANUARY 28, 2014

Amara’s law teaches us that we tend to overestimate the amount of change in the short term but under-estimate it in the long term. Disruptive innovation rarely sneaks up on a company, yet it is easy to discount since its impact is often nonlinear—slow for a long time before the crunch comes.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

NOVEMBER 7, 2011

In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps worst of all, "irrelevant." Yet much of the sales support marketing provides falls short because it's focused on teaching customers about the supplier's business, not the customer's.

Marketing 14

Marketing ROI Short-term Long-term 14

Harvard Business Review

OCTOBER 21, 2013

Why discount prices when you won’t get more customers? Why invest research dollars in developing innovations that are cheaper as well as better? The Long-Term Goal. It is important not to commit the common error of overestimating the short-term implications of a new initiative and underestimating its long-term implications.

Health Care 8

Health Care Insurance Price Reference 8

Harvard Business Review

OCTOBER 24, 2017

Lobbying for policy reform isn’t much of an answer, because incumbents generally have the benefit of long-term relationships with government agencies built up over many years. In late 2015, a San Francisco ballot initative proposed new restrictions on short-term rentals. Partner organizations.

Licensing 9

Licensing Proposal Retail Long-term 9

Harvard Business Review

AUGUST 9, 2016

In phase one (buy and sell), PE investors looked for the equivalent of a “fixer-upper house” — a dilapidated company in a good industry that could be purchased at a discount and, after the business equivalent of some fresh paint and new appliances, resold for a profit.

LBO 8

LBO Restructuring Real Estate Leveraged Buy-out 8

Harvard Business Review

JANUARY 9, 2015

In short, the middle is being squeezed, the top doesn’t spend enough, the bottom doesn’t earn enough, and the policy mix is fatally flawed. They don’t rationally-discount it, save it all, or give up their jobs in the hope of a handout. We need new policies. How could this work in practice in a modern economy?

GDP 8

GDP Bond Banking Policies 8

Harvard Business Review

OCTOBER 6, 2015

In a vacuum, a particular idea might work for a specific drug, but only if it focuses on isolated factors and ignores the long-term context of treatment, different types of treatment, and multiple (often subjective) aspects of value. Next, you decide how much to discount the price for the drug’s side effects. A modest next step.

Price 8

Price Health Care Proposal Cost 8

Harvard Business Review

OCTOBER 3, 2013

One reason is many bundled-payment contracts use artificially short time horizons, not a complete cycle of care, which cause the contract to be similar to a traditional fee-for-service model. Follow the Leading Health Care Innovation insight center on Twitter @HBRhealth. Leading Health Care Innovation.

Insurance 8

Insurance Health Care How To Price 8

Harvard Business Review

OCTOBER 29, 2014

The most innovative firms are using churn rate analysis as an opportunity to get ahead of losing customers rather than just accept it,” says Avery. Those deals may have helped companies bring on new customers, but they were typically high-churning customers who didn’t stick around to make another purchase when a heavy discount wasn’t offered.

Metrics 10

Metrics Software Business Model Marketing 10

Harvard Business Review

MARCH 27, 2013

Or, to use the legal term, you license their use. The short answer is through terms-of-service agreements and other click wrap. The short answer to that last question? Courts have so far upheld license terms that forbid resale against arguments that they violate "first sale." You rent them. How does that happen?

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

APRIL 18, 2012

In short, the age of Post-Western globalization is upon us. All this represents a considerable turn away from anything resembling a Washington Consensus and towards a more highly managed system favoring preferential terms for developing countries and redistribution over competition and efficiency. But haven't we heard this before?

Globalization 11

Globalization Banking Restructuring Politics 11

Harvard Business Review

APRIL 2, 2014

So do not be discouraged to learn that we start with something called the stochastic discount factor , which Campbell describes as the central idea of modern asset-pricing theory. Many lay readers are familiar with John Burr Williams and the dividend discount model , or the discounted value of future cash flows.

CAPM 8

CAPM Discount Price Finance 8

Harvard Business Review

MAY 1, 2017

So, in real terms, debt financing is essentially free. See More Videos > See More Videos > To elaborate, a company’s intrinsic equity value reflects the long-term cash flows that shareholders expect to receive over time, discounted at the appropriate risk-adjusted cost of equity capital.

ROE 14

ROE Long-term GDP Six Sigma 14

Harvard Business Review

JUNE 17, 2011

This is time, effort and money merely focused on splitting the pie versus growing the pie by innovating the product for the benefit of all, especially the fans. These pie-splitting strategies often just drive short-term, unsustainable results where companies are merely "renting share." The findings are surprising.

Retail 14

Retail Innovation Price Merchandising 14

Harvard Business Review

JUNE 1, 2016

And built-to-stock cars have extended turnover times, making dealers hesitate to order expensive options only to be forced to sell cars at discounts. By doing so, they can forecast the effective demand for models and options at individual dealers even more precisely and sell cars more quickly with fewer discounts.

Industry 8

Industry Automotive Supply Chain Engineering 8

Harvard Business Review

JANUARY 20, 2017

While their innovative products have been a boon to consumers in mature economies, the resulting efficiency and security benefits have largely bypassed the 2 billion consumers in the developing world who lack formal banking services altogether. Startups are attacking all of the components of the traditional bank value proposition (e.g.,

Banking 8

Banking Company Finance Insurance 8

Harvard Business Review

MAY 15, 2018

If the supplier had used its 2016–2017 sales data, which showed greater demand for its products as a result of the boom in UK tourism, to predict future results and set next year’s strategy, it may have overestimated future performance and ended up with too much inventory, higher costs, and pressure to discount heavily to move product.

Planning 8

Planning Supply Chain Strategic Planning Workshop 8

Harvard Business Review

NOVEMBER 20, 2015

But let’s change what we’re asking: Which has the better potential to scale up and create long term value for customers, owners, investors, and employees? Innovate and invest, even when it hurts. .” This story leads us to a question: Which sounds sexier: sassy Silicon Valley startup or nose-to-the-grindstone supplier?

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

AUGUST 17, 2017

When it comes to innovation, businesses have a strong bias for the new. Too often the preoccupation with finding or creating shiny new products can cause you to take your eye off your most profitable and lowest-risk opportunity: reviving your current product by innovating around it. The Third Way is a different approach to innovation.

Productivity 8

Productivity Products Innovation Diversity 8

Harvard Business Review

AUGUST 19, 2013

Industrial age measures can''t evaluate Serendipity Economy results, leaving its outcomes like invention and innovation, process improvements, and new businesses relegated to the evidence of anecdote. The forecast will likely be significantly discounted from actual results that arise from serendipitous activity.

CTO 8

CTO Franchising CIO Short-term 8

In the CEO Afterlife

MARCH 7, 2015

‘End of the month’ is long term. ‘End of the day’ is short term. Innovation is something other companies do. Product discounting is chronic. Autonomy is distant history. Long payables. Chasing the receivables. . Hours of work are increasing. Too many meetings. No one arrives on time.

Absenteeism 100

Absenteeism Short-term Long-term Strategic Planning 100