In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249

Trout Reis Sports Brand 249

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

NOVEMBER 7, 2011

billion market valuation. The crux of Groupon's business model involves offering highly-discounted deals to subscribers by email. Consumers, of course, love big discounts. This is because drastic discounts devalue a product and are often viewed as acts of desperation. The usual response is dead silence.

IPO 10

IPO Discount Price Business Model 10

Harvard Business Review

DECEMBER 1, 2010

Even before Google bid $6 billion to buy Groupon, the online coupon startup, earlier this week, the media and businesses alike were trying to make sense of this innovative new promotional tool. Businesses need to find ways to offer discounts to budget conscious customers while minimizing cannibalization of full-price purchases.

Discount 15

Discount Price Tactics Budgeting 15

Harvard Business Review

MAY 13, 2014

Here’s what you might see on (what you’d hope is) a typical week: Competing wearables offer a variety of peer data, differentiating themselves from the mechanical activity trackers and pedometers that have long been on the market. Innovation Marketing' million people signing up so far, despite little advertising for it.

Discount 9

Discount Energy Motivation Wilde 9

Harvard Business Review

JUNE 20, 2014

That''s why they''re painted bright blue, and the company even holds contests for employees who can spot and bring home pallets that were somehow left in the wild. Or hate it, depending on where you stand on the ebook-discount fight being waged on your laptop and tablet. They have little incentive to build a more equitable community.”

Industry 8

Industry Venture Capitalist Supply Chain Transportation 8

Harvard Business Review

MARCH 24, 2017

Then, via price dynamics determined by market supply and demand, the value is settled on by the network of participants, rather than by a central authority or government. ICOs are the Wild West of financing — they sit in a grey zone where the U.S. Insight Center. Business in the Era of Blockchain.

Venture Capitalist 9

Venture Capitalist Due Diligence Finance Long-term 9